Marketing

Asking Rights: Why Some Nonprofits Get Funded (and Some Don't)
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
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Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results
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Buy-In: Saving Your Good Ideas From Getting Shot Down
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Captivate and Engage: The Definitive Guide for Nonprofit Websites
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Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits
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Citizen Marketers: When People Are the Message
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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
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Donor-Centered Planned Gift Marketing
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Driven to Distraction at Work: How to Focus and Be More Productive
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How to Write Fundraising Materials That Raise More Money
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Leveraging Good Will: Strengthening Nonprofits By Leveraging Businesses
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Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
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Made to Stick: Why Some Ideas Survive and Others Die
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Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders
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Marketing Series--Volume One: Building a Persuasive Case, Seven Transformative Branding Principles, Multi-faceted Strategies and Bonding with Brands for Life
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Married to the Brand: Why Consumers Bond with Some Brands for Life
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Measuring the Networked Nonprofit
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How to Be Great at Doing Good: Why Results Are What Count and How Smart Charity Can Change the World
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