Showing 1–10 of 35 results
Asking Rights: Why Some Nonprofits Get Funded (and Some Don’t)$7.95
Why do some nonprofits seem to effortlessly raise money, while others struggle? It’s because they have earned the right to ask for money. They have learned that to be successful in today’s funding environment, they must keep the investor’s perspective in mind, utilize the advantages of rational asks, and always focus on the outcomes delivered.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant$7.95
Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans.
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing$7.95
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications$7.95
Nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts.
Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results$7.95
A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders.
Buy-In: Saving Your Good Ideas From Getting Shot Down$7.95
Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks–so your good idea makes it through to make a positive change.
Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits$7.95
Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission.
Citizen Marketers: When People Are the Message$7.95
In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media.
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money$7.95
This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
Donor-Centered Planned Gift Marketing$7.95
Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give – and give more.