Discover how social marketing techniques can help promote health, education and community building, among others.
Find out how to apply advanced marketing strategies and techniques to systematically put in place conditions the poor need to escape poverty.
Learn why so many anti-poverty programs fail, and how using social marketing can achieve far better results.
Find out what’s working to combat global poverty, what hasn’t worked and why it hasn’t worked.
Rethinking the nonprofit business model in a time of crisis Feb 8th, 2010 | By: Scott Schaffer The economic meltdown that began in 2008 evoked a wide range of reactions in the nonprofit sector. “Deer in the headlights,” as one leader put it, was one common response, but nearly everyone now recognizes that the old status quo won’t be ...
Social marketing strategies explored by those fighting poverty Feb 1st, 2010 | By: Denise McMahan The best way to describe Philip Kotler and Nancy Lee’s "Up and Out of Poverty" is that it’s a nonprofit lesson in how to use social marketing by illustrating the steps through the very real and pervasive issue of poverty. This terrific social marketing case study of ...
High-impact nonprofits leverage power to create change Jan 27th, 2010 | By: Gina Bernacchi What makes great nonprofits great? In their book, Forces for Good: The Six Practices of High-Impact Nonprofits (Jossey-Bass, 2008), authors Leslie R. Crutchfield and Heather McLeod Grant studied 12 high-impact nonprofits to find out. What they discovered ...
Page to Practice is a great resource to motivate staff members and allow them to self direct their learning.
