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|The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results by Bernard Ross & Clare Segal|
About the Author
Bernard Ross is co-director of The Management Centre (=mc) (http://www.managementcentre.co.uk/), an internationally-based management consultancy that works exclusively with charities and other nonprofit organizations. Contact him at firstname.lastname@example.org.
Clare Segal is co-founder and co-director of The Management Centre. She can be reached at email@example.com.