ABOUT THE AUTHOR

Bernard Ross is co-director of The Management Centre (=mc) (http://www.managementcentre.co.uk/), an internationally-based management consultancy that works exclusively with charities and other nonprofit organizations. Contact him at bernard@managementcentre.co.uk.

Clare Segal is co-founder and co-director of The Management Centre. She can be reached at c.segal@managementcentre.co.uk.

BY THE AUTHOR

The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results by Bernard Ross & Clare Segal

Find out what the 5Ps of Influence are, and how you can use them to be a more successful fundraiser.
Discover how to frame and organize your passion to help you achieve the outcome you want.
Learn how to build rapport with "difficult" or "different" people.
Find out what the nine fundraising "No's" are, and how you can respond to each or them in a way that will lead to a more positive outcome.

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ABOUT THE AUTHOR

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