Jackie Huba

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  Citizen Marketers: When People Are the Message

  by Ben McConnell and Jackie Huba

  $7.95

  In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media.

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