ABOUT THE AUTHOR

Nathalie Laidler-Kylander is a lecturer of public policy at the Harvard Kennedy School; a senior research fellow at the Hauser Institute for Civil Society, Harvard University; and an adjunct assistant professor of international business at the Fletcher School, Tufts University. She has been researching nonprofit brands since 2001 and has written extensively on the subject. Her prior work experience includes senior marketing positions in both the private and nonprofit sectors. Her research interests continue to focus on the role of nonprofit brands and the emergence of the fourth sector.

Julia Shepard Stenzel is a consultant to nonprofits and an active board member. Her work over the last 20 years has focused on strategy, policy development and management systems. Shepard Stenzel previously worked for Kaiser Permanente, the World Health Organization and Mercer Consulting. She received her BA from Princeton University and has an MBA from Harvard Business School.