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Tom Ahern is recognized as one of North America's top authorities on nonprofit communications. He began presenting his top-rated "Love Thy Reader" workshops at fundraising conferences in 1999. Since then, he has introduced thousands of fundraisers in the U.S., Canada and Europe to the principles of reader psychology, writing and graphic design that make donor communications highly engaging and successful. He founded his consulting practice in 1990. His firm specializes in capital campaign statements, nonprofit communications audits, direct mail and donor newsletters. His efforts have won three prestigious IABC Gold Quill awards, given each year to the best communications work worldwide. You can visit his site at www.aherncomm.com.