Zilch: The Power of Zero in Business

by Nancy Lublin


Why the best not-for-profits are brilliant at doing more with less and what the mainstream business world can learn from them, especially in tough times.

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  • Find out how to do more with less from nonprofit leaders who always thrive on a shoestring.
  • Discover what flourishing nonprofits are doing to motivate and retain good people without offering huge financial incentives.
  • Learn how to market your goods or services without paying a penny and use bartering to leverage every asset and minimize your liabilities.
  • Create cherished brands without throwing money at studies and focus groups.


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About the Author

Nancy Lublin is the CEO and “Chief Old Person” of DoSomething.org, which uses technology and pop culture to help young people “rock causes they care about.” Previously, she was the founder and CEO of Dress for Success, which she started at age 23. Lubin has won numerous honors and is frequently quoted in the media. She’s a contributing columnist for Fast Company and an adjunct faculty member at New York University and the Yale School of Management. She lives with her family in New York City.

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