Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact, 2nd ed.

by Annette Simmons


Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want…and why it matters. In presentations, department meetings, over lunch–any place you make a case for new customers, more business, or your next big idea–you’ll have greater impact if you have a compelling story to relate.

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  • Learn why storytelling is the new currency for building trust, inspiring others and leveraging buy-in.
  • Foster better group decision making and other forms of partnerships with six kinds of stories.
  • Boost recognition and recall by connecting with your listeners through personal narratives.
  • Diminish fact-and-figures fatigue by enriching your message with stories that move and motivate.


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About the Author

Annette Simmons is the president of Group Process Consulting, whose clients include NASA, the IRS and Microsoft. She has been featured on CNBC’s “Power Lunch” and NPR’s “Market Watch,” and has been quoted in Fortune, The Washington Post, and other publications. She is the author of several books including The Story Factor. She lives in Shreveport, Louisiana. Connect with her on Twitter @TheStoryFactor or at annettesimmons.com.

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