The Wisdom of Crowds

by James Surowiecki


In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

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This book will make you rethink the way your organization makes decisions. Surowiecki’s argument that the group’s answer to a problem is better than any one expert’s contradicts the idea that the CEO, executive director or board are the sole decision makers in an organization. Instead, tapping into your organization’s rich source of information and knowledge – and then aggregating those opinions – will result in smarter decisions.


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About the Author

James Surowiecki is a staff writer at The New Yorker, where he writes the popular business column, “The Financial Page.” His work has appeared in a wide range of publications, including The New York Times, The Wall Street Journal, Artforum, Wired and Slate. For more information, visit

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