$7.95
In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant–better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.
This book will make you rethink the way your organization makes decisions. Surowiecki’s argument that the group’s answer to a problem is better than any one expert’s contradicts the idea that the CEO, executive director or board are the sole decision makers in an organization. Instead, tapping into your organization’s rich source of information and knowledge – and then aggregating those opinions – will result in smarter decisions.
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