The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

by Bernard Ross & Clare Segal


How to apply the latest developments in psychology and neurology for better fundraising and influencing skills.

SKU: the-influential-fundraiser Categories: , Tags: ,


  • Find out what the 5Ps of Influence are, and how you can use them to be a more successful fundraiser.
  • Discover how to frame and organize your passion to help you achieve the outcome you want.
  • Learn how to build rapport with “difficult” or “different” people.
  • Find out what the nine fundraising “No’s” are, and how you can respond to each or them in a way that will lead to a more positive outcome.


There are no reviews yet.

Be the first to review “The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results”

Your email address will not be published. Required fields are marked *

About the Author

Bernard Ross is co-director of The Management Centre (=mc) (, an internationally-based management consultancy that works exclusively with charities and other nonprofit organizations. Contact him at

Clare Segal is co-founder and co-director of The Management Centre. She can be reached at

What is Page to Practice™?

This one-of-a-kind professional development tool keeps you informed about great books and best practices. Each Page to Practice™ summary includes an executive snapshot, nonprofit interpretations, highlighted passages and an author interview. Informed subscribers make better book choices and, ultimately, save time and money. You can improve your personal performance, compare the views of leading nonprofit thinkers and respond to emerging trends. Learn more about how subscribers apply this time-saving tool to their professional advancement or download a free sample.