The End of Fundraising: Raise More Money by Selling Your Impact

by Jason Saul


Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4?

Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don’t, they won’t.

The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact.

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  • Create powerful value propositions to increase your leverage and improve the success of your pitches to funders.
  • Define your impact by outcomes, not activities, and learn how to engage stakeholders.
  • Translate your work into high value outcomes and determine which stakeholders value your outcomes the most.
  • Understand the role of social change in our economy.


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About the Author

Jason Saul is one of the nation’s leading experts on measuring social impact. He is the CEO of Mission Measurement, a social impact consulting firm, and serves on the faculty of Northwestern University’s Kellogg School of Management. In 2010, Jason was recognized by Bloomberg Businessweek as one of America’s most promising social entrepreneurs. He is the author of Social Innovation, Inc. from Jossey-Bass and Benchmarking for Nonprofits.

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