The Art of Membership: How to Attract, Retain, and Cement Member Loyalty

by Sheri Jacobs


Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term.

SKU: the-art-of-membership Categories: , Tag:


  • Apply this hands-on guide, which is backed by ASAE research and the author’s 40-plus market research studies, by using the strategies relevant to every membership organization.
  • Learn how to identify your value and understand the difference between members and customers.
  • Sell your unique benefits and overcome objections
  • Personalize your membership acquisition process and create meaningful connections that cement your organization’s relationship with members.


There are no reviews yet.

Be the first to review “The Art of Membership: How to Attract, Retain, and Cement Member Loyalty”

Your email address will not be published. Required fields are marked *

About the Author

Sheri Jacobs, CAE, is president and CEO of Avenue M Group, a full-service association marketing agency with in-depth expertise in member behavior, engagement and retention. Formerly, she was the director of membership at the American Academy of Implant Dentistry; director of marketing and communications at the American Bar Association Law Practice Management Section; and chief marketing officer, Association Forum of Chicagoland. She is a regular speaker and presenter at association conferences and events including ASAE’s Annual Meeting & Exposition. Find out more at

What is Page to Practice™?

This one-of-a-kind professional development tool keeps you informed about great books and best practices. Each Page to Practice™ summary includes an executive snapshot, nonprofit interpretations, highlighted passages and an author interview. Informed subscribers make better book choices and, ultimately, save time and money. You can improve your personal performance, compare the views of leading nonprofit thinkers and respond to emerging trends. Learn more about how subscribers apply this time-saving tool to their professional advancement or download a free sample.