About the Author
Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behavior at Stanford University’s Graduate School of Business. Chip and his brother Dan are the authors of the New York Times bestseller Made to Stick, as well as a monthly column in Fast Company magazine.
Dan Heath is a Senior Fellow at Duke University’s CASE Center, which supports social entrepreneurs. Dan and his brother Chip have appeared on Today, NPR’s Morning Edition, CNBC and MSNBC, and have been featured in The New York Times, Time and People.
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