Switch: How to Change Things When Change is Hard

by Chip Heath and Dan Heath


Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?

The primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control.

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  • Discover why successful change follows a pattern and how you can repeat this pattern to alter the course of your organization and life.
  • Learn what the three surprises are about change and how to use the authors’ framework for any situation you want to realize.
  • Find out how to create transformative change by understanding the balance between two different systems in your mind that compete with one another.
  • Learn how everyday people achieve dramatic results.


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About the Author

Chip Heath is the Thrive Foundation for Youth Professor of Organizational Behavior at Stanford University’s Graduate School of Business. Chip and his brother Dan are the authors of the New York Times bestseller Made to Stick, as well as a monthly column in Fast Company magazine.

Dan Heath is a Senior Fellow at Duke University’s CASE Center, which supports social entrepreneurs. Dan and his brother Chip have appeared on Today, NPR’s Morning Edition, CNBC and MSNBC, and have been featured in The New York Times, Time and People.

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