Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising

by Cheryl A. Clarke


Grantwriters often have little or no training in the practical task of grantseeking. Many feel intimidated by the act of writing, and some don’t enjoy writing. In Storytelling for Grantseekers, Second Edition, Cheryl Clarke presents an organic approach to grantseeking, one that views the process through the lens of the pleasures and rewards of crafting a good story.

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  • Discover how the storytelling approach applies to grants and other fundraising communications such as appeal letters and case statements.
  • Learn why crafting a persuasive summary, packaging a compelling narrative story, and using a short story approach with letters of inquiry are the keys to securing your grant.
  • Cultivate techniques to prepare for grantseeking, engage the entire development staff and board, and maintain positive relations with funders.
  • Uncover suggestions for planning and hosting site visits.


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About the Author

Cheryl A. Clarke is a fundraising consultant with more than 20 years of experience in the nonprofit sector. She works with a wide range of nonprofit agencies to improve their fundraising capacity. Clarke is also a much-in-demand trainer and speaker and has presented at several international conferences of the Association of Fundraising Professionals. Her website is

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