Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money, 2nd Ed.

by Ken Burnett

$7.95

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic bookRelationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century.

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Description

  • Learn how to implement creative approaches to relationship-building fundraising.
  • Find out how to avoid common fundraising errors and pitfalls, and how to apply the necessary components for fundraising success.
  • Discover how to build good relationships with donors through marketing and achieve a greater understanding of donors.
  • Learn how to communicate effectively with donors – via direct mail, the telephone or face-to-face contact – and prepare for the challenges of 21st-century fundraising.

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About the Author

Ken Burnett is an author, lecturer and consultant on fundraising, marketing and communications for nonprofit organizations worldwide. He has served on several volunteer boards, including the executive committee of the UK Institute of Fundraising, the council of BookAid International and the board of trustees of ActionAid International. He is also the manager of SOFII, the Showcase of Fundraising Innovation and Inspiration, a free online resource that archives the best of fundraising creativity and good practice from history and around the world (http://www.sofii.org/). Contact him at ken@kenburnett.com.

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