Mobile for Good: A How-To Fundraising Guide for Nonprofits

by Heather Mansfield


Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good is a step-by-step how-to guide for writing, implementing, and maintaining a successful mobile and social fundraising strategy for your nonprofit.

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  • Recognize the prominence of mobile communication and develop a strategic mobile fundraising strategy.
  • Create a purposeful online plan that flexes with ever-changing technology, budget and donor preferences.
  • Design an effective website and high-yield emails that work on both mobile devices and computers.
  • Build a system that tracks, evaluates and reports campaign results.


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About the Author

Heather Mansfield is the creator and principal blogger at Nonprofit Tech for Good ( She has more than one million followers on Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, Instagram, and Tumbler, and to date has presented more than 500 mobile and social media webinars and trainings to nonprofits worldwide. She is also the author of Social Media for Social Good.

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