Measuring the Networked Nonprofit

by Beth Kanter and Katie Delahaye Paine

$7.95

As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts.

SKU: measuring-the-networked-nonprofit Category: Tags: ,

Description

  • Learn how to use social media metrics and data intelligence to improve your decision making and quantify success.
  • Find out why networked nonprofits measure failure first and understand the causes of social media success.
  • Avoid bogus metrics and meaningless data so you can efficiently manage your social media activity.
  • Discover how you can measure your social media impact on your mission and organizational goals rather than simply adding up numbers.

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About the Author

Beth Kanter has worked in the nonprofit sector for over 33 years. She started Beth’s Blog (http://www.bethkanter.org/) in 2003 when many people would ask her, “What’s a blog?” Today it is one of the most popular and influential blogs for nonprofits. Kanter has modeled public learning and helped shine a light on social media measurement mavens and network weavers working in nonprofit trenches. She earned recognition from Business Weekmagazine as one of the social media innovators of 2009. Kanter is an avid volunteer and board member, using her media expertise to further causes such as the Sharing Foundation and the Giving Challenge in Cambodia.

Katie Delahaye Paine launched her first measurement company, The Delahaye Group, in 1987. In 2002, she launched KDPaine & Partners, LLC, a company dedicated to providing affordable metrics to nonprofits, government agencies and small businesses. In 1996, she pioneered measurement of consumer-generated media when a consumer electronics company asked her to design a research program “to measure this Internet thing.” In 2003, she began a blog, KDPaine’s Measurement Blog (http://kdpaine.blogs.com/) and in the process, learned how to measure blogs. She has also authored Measuring Public Relations and Measure What Matters.

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