Major Gift Fundraising for Small Shops: How to Leverage Your Annual Fund in Only Five Hours per Week

by Amy Eisenstein, MPA, ACFRE


Amy Eisenstein guides you, in only five hours a week, to safely and surely meet the challenges of getting your organization ready for major gift fundraising, all the way up to that all-important ask—and beyond.

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  • Learn how you can launch a successful major gifts campaign in your smaller nonprofit working only five hours per week.
  • Discover the importance of creating a philanthropy-friendly culture, involving board engagement and a professional work atmosphere, in your nonprofit.
  • Understand how to determine who your best prospects are, what to look for (and what not to) in the research process, and how to land a meeting.
  • Become savvy about the best cultivation practices: solicitations at the right time and for the right amount and timely gratitude with the “Rule of Seven Thank-Yous.”


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About the Author

Amy Eisenstein, MPA, CFRE, ACFRE, is also the author of Raising More with Less: An Essential Fundraising Guide for Nonprofit Professionals and Board Members and 50 A$ks in 50 Weeks: A Guide to Better Fundraising for Your Small Development Shop. She is a contributing author to You and Your Nonprofit: Practical Advice and Tips from the Charity Channel Professional Community. Through writing, speaking and consulting, Amy helps nonprofit staff and board members raise more money for the organizations they love. Amy is the principal and owner of Tri Point Fundraising, a full-service consulting firm that supports nonprofit organizations with development coaching, capital and annual campaign consulting, development planning, individual and major gifts programs, and board and staff member training and development. She currently serves as the president of the board of the Association of Fundraising Professionals—New Jersey Chapter. You can reach her at or go to her website at

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