Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

by Peter Sims


What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins.

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  • Learn from wildly successful individuals and companies about how to achieve remarkable results by using a surprisingly simple approach.
  • Discover why methodically taking small, experimental steps outperforms starting with a big idea or planning an entire project in advance.
  • Reveal extraordinary outcomes by making a series of little bets about what might be a good direction to take and learning critical information from lots of little failures.
  • Apply the author’s deep and extensive research that proves why productive, creative thinkers and doers practice a simple set of often counterintuitive methods.


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About the Author

Peter Sims is the coauthor with Bill George of the Wall Street Journal and BusinessWeekbestselling book True North. His work has appeared in the Harvard Business Review, Fortune, and TechCrunch, and he is a contributor to the Reuters and Harvard Business Review blogs. He received an MBA from Stanford Business School, where he and several classmates established a popular course on leadership, and he has had a long collaboration with faculty at Stanford’s Hass Plattner Institute of Design (the Previously, he worked in venture capital with Summit Partners, a leading investment company, and was part of the team that established the firm’s London office. He frequently speaks to or advises corporations, associations and universities. Learn more at

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