Influencer: The Power to Change Anything

by Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan and Al Switzler


Influencer takes you on a fascinating journey from San Francisco to Thailand where you’ll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You’ll learn how savvy folks make change not only achievable and sustainable, but inevitable. You’ll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.


  • Find out how to uncover the high-leverage – or vital – behaviors that lead to fast and profound change.
  • Discover the six sources of influence behind each behavior – and learn how to use them to create a strategy to attack complex and persistent problems.
  • Learn how to motivate people by helping them change their reaction to a previously neutral or noxious behavior by creating new experiences and new motives.
  • Find out how to apply deliberate practice techniques to your vital behaviors and thus strengthen your influence strategy.


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About the Author

Kerry Patterson has authored award-winning training programs and led multiple long-term change efforts. He received the 2004 BYU Marriott School of Management Dyer Award for outstanding contribution in organizational behavior. He did doctoral work in organizational behavior at Stanford University.

Joseph Grenny is a keynote speaker and consultant who has designed and implemented major corporate change initiatives for the past 20 years. He is cofounder of Unitus, a nonprofit that helps the world’s poor achieve economic self-reliance.

Ron McMillan is a speaker, consultant and cofounder of the Covey Leadership Center, where he served as vice president of research and development. He has worked with leaders ranging from first-level managers to corporate executives on topics such as leadership and team development.

Al Switzler is a consultant and speaker who has directed training and management initiatives with dozens of Fortune 500 companies worldwide. He is on the faculty of the Executive Development Center at the University of Michigan. This team of authors has also co-written Crucial Conversations: Tools for Talking when Stakes are High(2002) and Influencer: The Power to Change Anything (2007). They can be reached via their Web site at

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