How to Write Fundraising Materials That Raise More Money

by Tom Ahern


You already know the most valuable trait for a successful fundraiser. That would be integrity. But what ranks second? It would have to be persuasiveness. Whether in writing, in person, or on the phone, you are CONSTANTLY making the case for your project or organization. And helping you hone your persuasive skills is at the heart of Tom Ahern’s book.

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  • Learn how top fundraising writers inspire their prospects to make that first gift.
  • Find out how to keep existing donors loyal and generous.
  • Improve your fundraising results by applying the fundraising industry’s best practices.
  • Leverage a wide array of “trade secrets” to boost response.


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About the Author

Tom Ahern is recognized as one of North America’s top authorities on nonprofit communications. He began presenting his top-rated “Love Thy Reader” workshops at fundraising conferences in 1999. Since then, he has introduced thousands of fundraisers in the U.S., Canada and Europe to the principles of reader psychology, writing and graphic design that make donor communications highly engaging and successful. He founded his consulting practice in 1990. His firm specializes in capital campaign statements, nonprofit communications audits, direct mail and donor newsletters. His efforts have won three prestigious IABC Gold Quill awards, given each year to the best communications work worldwide. You can visit his site at

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