How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing

by Jeff Brooks


Are you ready to write your most effective fundraising message ever? One that touches donors’ hearts, connects with their passions, and inspires them to give? Here’s the book to help you do it.

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  • Learn what works and what doesn’t with donors from one of America’s top fundraising writers.
  • Find out why stories matter and five ways to make them impactful.
  • Avoid “fundcrushing” mistakes and overcome “the evil cousin of fundraising.”
  • Incorporate must-have elements in your donor messages like SURE (Simple, Urgent, Repetitive, Emotional) and the “magic word.”


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About the Author

Jeff Brooks, creative director at TrueSense Marketing,has been writing for and about nonprofit fundraising for more than 25 years. He has worked as a writer and creative director on behalf of top North American nonprofits, including CARE, St. Jude Children’s Research Hospital, World Vision, Feeding America, World Relief, and dozens of urban rescue missions and Salvation Army divisions. A propagandist for the donor-focused fundraising revolution, he blogs at and podcasts at His previous books are The Fundraiser’s Guide to Irresistible Communications (2012) and The Money-Raising Nonprofit Brand (2014).

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