How to Be Great at Doing Good: Why Results Are What Count and How Smart Charity Can Change the World

by Nick Cooney

$7.95

Many of us donate to charitable causes, and millions more work or volunteer for non-profit organizations. Yet virtually none of us have been taught what it means to succeed at doing good, let alone how to do so. In short, we’ve never been encouraged to treat charity with the seriousness and rigor it deserves.

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Description

  • Challenge your perceptions about what it means to succeed at doing good as a donor, volunteer or nonprofit leader.
  • Face provocative facts about nonprofits’ efforts when evaluated based on the author’s measures.
  • Critically examine the biases we apply to giving and volunteerism and why we should overcome them.
  • Consider nine steps to nonprofit greatness in the face of jaw-dropping differences in impact among seemingly equal organizations.

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About the Author

Nick Cooney is director of education at Mercy for Animals and founder of The Humane League. He is also the author of Change of Heart: What Psychology Can Teach Us About Spreading Social Change. He has lectured extensively across the United States and Europe on how to carry out charity effectively, and his work has been featured in hundreds of media outlets.

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