Fundraising with Businesses: 40 New and Improved Strategies for Nonprofits

by Joe Waters


There’s a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships.

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  • Apply literally dozens of case stories, instructive reminders and highly creative ideas to incorporate business partnerships and revenue into your fundraising plan.
  • Yield incredibly rewarding company collaborations by adopting the author’s recommended ideas, visual examples and steps for implementation.
  • Gain inspiration for growing your corporate involvement beyond the single strategy of asking for a check and identify what companies want from nonprofit partners.
  • Tap into your business partner’s numerous assets, including customer loyalty and employees’ desire to engage in the community.


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About the Author

Joe Waters is a Massachusetts-based speaker, writer, consultant and online trainer and has been working at the intersection of business, philanthropy and marketing for 20 years. He writes one of the web’s leading fundraising blogs, He’s the author of Cause Marketing for Dummies and QR Codes for Dummies. He’s written for many publications including Huffington Post, Forbes, Mediapost, Razoo’s Inspiring Generosity, Nonprofit Quarterly, Chronicle of Philanthropy and Healthcare Philanthropy Journal.’

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