About the Author
Ellen Bristol came into the nonprofit sector after more than 20 years of experience in the corporate world, where she specialized in major-account sales of information technology equipment. Since 1995, the year she launched Bristol Strategy Group, she has developed a solid track record as a consultant and author in the fund development area. In addition to developing The Smart Way™ and its for-profit version, Selling the SMART Way™, she is the author of the e-book De-Mystifying Fundraising: Seven Steps to Fundraising Success, co-author of The Leaky Bucket: What’s Wrong with Your Fundraising and How You Can Fix It,and a contributing author to The Nonprofit Consulting Playbook and YOU and Your Nonprofit Board. Bristol is a board member of the Association of Fundraising Professionals (AFP International), Broward (Florida) Chapter, and the Professional Advancement division of AFP, where she sits on the Research Council. Find out more at www.bristolstrategygroup.com.
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