Fundraising the SMART Way™: Predictable, Consistent Income Growth for Your Charity + Website

by Ellen Bristol


Fundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization’s ability to provide for the group it serves. Every organization attempts to lower overhead while increasing donations, but this often proves to be impossible within existing frameworks. Effective fundraising – increasing donations while engaging more donors and lowering costs – requires a sound strategy that turns major roadblocks into minor hurdles that are easily overcome. It’s not about trying harder, it’s about working smarter.

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  • Apply a revolutionary fundraising methodology that not only fixes problems but also opens up opportunities.
  • Utilize your scarce fundraising time more efficiently by implementing the author’s Scorecard practice.
  • Upgrade your cultivation pipeline by adopting a short, predictable series of milestones that provide effective performance indicators.
  • Diagnose where and how your fundraising process is breaking down.


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About the Author

Ellen Bristol came into the nonprofit sector after more than 20 years of experience in the corporate world, where she specialized in major-account sales of information technology equipment. Since 1995, the year she launched Bristol Strategy Group, she has developed a solid track record as a consultant and author in the fund development area. In addition to developing The Smart Way™ and its for-profit version, Selling the SMART Way™, she is the author of the e-book De-Mystifying Fundraising: Seven Steps to Fundraising Success, co-author of The Leaky Bucket: What’s Wrong with Your Fundraising and How You Can Fix It,and a contributing author to The Nonprofit Consulting Playbook and YOU and Your Nonprofit Board. Bristol is a board member of the Association of Fundraising Professionals (AFP International), Broward (Florida) Chapter, and the Professional Advancement division of AFP, where she sits on the Research Council. Find out more at

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