Forces for Good: Six Practices of High-Impact Nonprofits

by Leslie R. Crutchfield and Heather McLeod Grant


An innovative guide to how great nonprofits achieve extraordinary social impact. What makes great nonprofits great? Authors Crutchfield and McLeod Grant searched for the answer over several years, employing a rigorous research methodology which derived from books on for-profits like Built to Last.

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  • Discover the six practices that enable nonprofits to have higher levels of impact.
  • Find out how to bridge the gap between service and advocacy-and become good at doing both.
  • Learn ways to work with markets and help business “do well while doing good.”
  • Discover the three critical elements to sustaining impact: people, capital and infrastructure.


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About the Author

Leslie R. Crutchfield is a managing director of Ashoka: Innovators for the Public, a global association of social entrepreneurs; a philanthropic adviser; and a research grantee of The Aspen Institute’s Nonprofit Sector and Philanthropy Program. She can be reached at

Heather McLeod Grant is an advisor to the Center for Social Innovation at Stanford University’s Graduate School of Business, as well as to nonprofits. She is a former McKinsey & Company consultant and serves on the Advisory Board of the Stanford Social Innovation Review. Contact her at

What is Page to Practice™?

This one-of-a-kind professional development tool keeps you informed about great books and best practices. Each Page to Practice™ summary includes an executive snapshot, nonprofit interpretations, highlighted passages and an author interview. Informed subscribers make better book choices and, ultimately, save time and money. You can improve your personal performance, compare the views of leading nonprofit thinkers and respond to emerging trends. Learn more about how subscribers apply this time-saving tool to their professional advancement or download a free sample.