Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising + Website

by Deborah Kaplan Polivy


Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.

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  • Explore an in-depth analysis of donor cultivation with the benefit of a companion website featuring step-by-step guidance and practical tools.
  • Learn how to use a donor lifecycle map to increase the diversity in your fundraising portfolio.
  • Understand the difference between personal and nonpersonal cultivation tools and how to best apply them.
  • Adopt and incorporate a deliberate cultivation process into your development program for impactful results.


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About the Author

Deborah Kaplan Polivy, PhD, is a fundraising consultant who has guided numerous organizations representing various fields of service. She began her career at Allied Jewish Community Services in Montreal, Quebec, helped establish two successful Jewish Federation foundations, served as the Director of Total Financial Resource Development for the New Haven Federation, and oversaw development for Goodspeed Musicals. Polivy also served as a research associate at Yale University’s Program on Nonprofit Organizations where she conducted studies on the United Way and corporate charitable payroll deduction programs. She has taught at McGill University, Smith and Trinity colleges and published many articles on fundraising and the sector. Her website is

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