About the Author
Michael J. Rosen, CFRE, is president of ML Innovations, Inc., a fundraising and marketing consulting firm in Philadelphia. The firm serves nonprofit organizations and the for-profit companies that work with them. Prior to MLI, Michael cofounded The Development Center, a pioneering direct mail/telephone fundraising company established in 1982 and sold in 1997. Rosen graduated from Temple University with a degree in journalism. He has contributed to several published books and written numerous articles for respected nonprofit publications.
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