Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

by Kivi Leroux Miller

$7.95

This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

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Description

  • Examine how your marketing and fundraising strategies must dramatically change in order to genuinely attract donors and adapt to evolving market influences.
  • Apply the latest proven practices in nonprofit communication to successfully connect with donors and friends in a fast-paced, multichannel world.
  • Learn how to prepare and implement a comprehensive content marketing strategy that recognizes the advantages and drawbacks of today’s platforms and channels.
  • Encounter specific, real-world examples from more than 100 nonprofits of all sizes.

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About the Author

Kivi Leroux Miller is the founder of NonprofitMarketingGuide.com and the author of The Nonprofit Marketing Guide: High Impact, Low-Cost Ways to Build Support for Your Good Cause (2010) from Jossey-Bass. Through training, coaching and consulting, Kivi helps nonprofits develop and execute smart, savvy marketing and communications strategies. She teaches a weekly webinar series and writes the top-ranked blog on nonprofit communications at NonprofitMarketingGuide.com. You can visit her consulting site at www.ecoscribe.com.

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