Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits

by Jocelyne Daw


Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission.

SKU: cause-marketing-for-nonprofits Category: Tag:


Cause marketing is a growing model for collaboration between corporations and nonprofit causes. However, as with most new ideas, implementing a cause-marketing program brings challenges as well as benefits. The purpose of this book is to help nonprofits see the benefits and opportunities that cause-marketing relationships can bring, while reducing the number of potential challenges. Author Jocelyne Daw explores practical tools to successfully develop strategic cause programs–including program delivery, marketing and fundraising–to maximize the benefits.


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About the Author

Jocelyne Daw is vice president, Marketing and Social Engagement, at Imagine Canada, the national voice for Canada’s nonprofits, charities and socially-responsible businesses. She has over 25 years of experience in the nonprofit sector, with a focus on marketing, social enterprise, corporate-cause partnerships, cause marketing and fund development. Reach her at

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