Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits

by Jocelyne Daw

$7.95

Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission.

SKU: cause-marketing-for-nonprofits Category: Tag:

Description

Cause marketing is a growing model for collaboration between corporations and nonprofit causes. However, as with most new ideas, implementing a cause-marketing program brings challenges as well as benefits. The purpose of this book is to help nonprofits see the benefits and opportunities that cause-marketing relationships can bring, while reducing the number of potential challenges. Author Jocelyne Daw explores practical tools to successfully develop strategic cause programs–including program delivery, marketing and fundraising–to maximize the benefits.

Reviews

There are no reviews yet.

Be the first to review “Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits”

Your email address will not be published. Required fields are marked *

About the Author

Jocelyne Daw is vice president, Marketing and Social Engagement, at Imagine Canada, the national voice for Canada’s nonprofits, charities and socially-responsible businesses. She has over 25 years of experience in the nonprofit sector, with a focus on marketing, social enterprise, corporate-cause partnerships, cause marketing and fund development. Reach her at info@causemarketing.ca.

What is Page to Practice™?

This one-of-a-kind professional development tool keeps you informed about great books and best practices. Each Page to Practice™ summary includes an executive snapshot, nonprofit interpretations, highlighted passages and an author interview. Informed subscribers make better book choices and, ultimately, save time and money. You can improve your personal performance, compare the views of leading nonprofit thinkers and respond to emerging trends. Learn more about how subscribers apply this time-saving tool to their professional advancement or download a free sample.