Cause for Change: The Why and How of Nonprofit Millennial Engagement

by Kari Dunn Saratovsky and Derrick Feldmann

$7.95

Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers, and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong.

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Description

  • Examine how Millennials communicate, volunteer, take action, influence their peers and choose to give their time and money.
  • Apply the authors’ Millennial Engagement Platform in coordination with your marketing, fundraising and strategic goals.
  • Observe how Millennials view their role in the workplace and how this is reshaping nonprofit culture from within.
  • Understand emerging Millennial leaders’ motivations and unique approaches to relationships with boards, stakeholders and partners.

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About the Author

Kari Dunn Saratovsky is principal of KDS Strategies and previously was vice president of social innovation at the Case Foundation. She has spent her career working in both the government and nonprofit sectors building alliances, directing programs and facilitating national efforts that advance social change. Saratovsky writes and speaks extensively on the rising generation of Millennials and how they are changing the nature of nonprofits and institutions.

Derrick Feldmann is CEO of Achieve, a creative campaign and fundraising agency. He leads the research team on the Millennial Impact Project (www.themillennialimpact.com/)–an annual research initiative to understand how Millennials connect, involve and give—and leads the planning team for the Millennial Engagement Summit (MCON). Find out more about Cause for Change: http://causeforchangebook.com/.

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