Buy-In: Saving Your Good Ideas From Getting Shot Down

by John P. Kotter and Lorne A. Whitehead


Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks–so your good idea makes it through to make a positive change.

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  • Learn how to protect your good ideas and win the support necessary to deliver valuable results.
  • Understand and overcome unfair attack strategies that naysayers, nitpickers and handwringers deploy with great success.
  • Engage the minds and hearts of your adversaries and anticipate challenges in order to use them to your advantage.
  • “Invite the lions” to critique your idea–you’ll capture busy people’s attention and help them grasp your proposal’s value.


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About the Author

John P. Kotter is the Konosuke Matsuhita Professor of Leadership, Emeritus, at Harvard Business School. Kotter is a best-selling author (Leading Change, The Heart of Change, A Sense of Urgency, among others) and widely considered the world’s foremost authority on leadership and change. He is the founder of Kotter International, a firm designed to guide global leaders in transformational leadership. He lives in Cambridge, Massachusetts.

Lorne Whitehead is the Leader of Education Innovation at the University of British Colombia, where he is also the NSERC/3M Chairholder in the Department of Physics and Astronomy. He lives in Vancouver, British Columbia.

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