Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results

by Jocelyne Daw and Carol Cone

$7.95

A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders.

SKU: breakthrough-nonprofit-branding Category: Tags: ,

Description

  • Discover the seven principles that transformed eleven visionary nonprofits with vastly different characteristics and challenges.
  • Transform your brand from an ordinary trademark to a strategic competitive advantage.
  • Find out how to propel your organization forward despite inconsistent community support.
  • Learn how to build a brand that demonstrates value, fosters deep relationships within your community and increases social impact.

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About the Author

Jocelyne S. Daw has over 25 years experience in the nonprofit sector and is a recognized pioneer in the evolution of business-community partnerships and the integration of marketing and fundraising. Most recently, she was Vice President of Marketing and Community Engagement at Imagine Canada. Jocelyne is an international speaker and author of Cause Marketing: Partner for Purpose, Passion and Profits (Wiley). She advises leading business and community organizations in building innovative community strategies that deliver stand-out brand identity, strengthen relationships and power results.

Carol Cone has over 25 years experience creating substantive partnerships between companies and social issues. As founder of Cone, Inc., she led the development of cause initiatives for Avon, Reebok, ConAgra Foods, PNC, and the American Heart Association, helping raise awareness and more than $1.2 billion for various social issues. In 2007, PR Week called her “arguably the most powerful and visible figure in the world of Cause Branding.” In 2010 she joined Edelman Public Relations to continue her journey guiding groundbreaking brand and corporate citizenship efforts.

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