Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications

by Sarah Durham


Nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts.

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  • Find out how brandraising methods enable your nonprofit to raise more money, reach a wider program audience and maintain closer contact with the community.
  • Boost your fundraising, programs and advocacy by articulating an organizational profile and presenting a solid identity in your visual and messaging platform.
  • Learn how to conduct smart outreach and demonstrate value online, in print, in person, on the air and via mobile channels.
  • Discover why it’s important that you integrate your marketing and fundraising plan from an acclaimed nonprofit communications expert.


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About the Author

Sarah Durham is the principal of Big Duck, a firm she founded in 1994 that works exclusively with nonprofits to help them raise money and increase their visibility through smart communications. Clients include the Robin Hood Foundation, United Way of New York City, American Jewish World Service, Women’s Sports America and Partnership for a Drug-Free America. She is a volunteer trainer for the Support Center for Nonprofit Management and a frequent presenter at the Association of Fundraising Professionals conference and other nonprofit industry conferences. Visit Sarah and her team at, or join her in conversation on Twitter @BigDuckSarah or use #brandraising.

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