About the Author
Roger Dooley is the founder of Dooley Direct LLC, a marketing consultancy, and author of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising and sales. He cofounded College Confidential, the highest-traffic website for college-bound students, which was acquired by Hobsons, a unit of London-based DMGT, in 2008. He served as Vice President of Digital Marketing at Hobsons and remains in a consulting role to the firm. Dooley is a long-time entrepreneur and direct marketer. Dooley holds an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. For more information, visit www.rogerdooley.com and www.neurosciencemarketing.com.
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