Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

by Roger Dooley


Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.

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  • Transform your marketing efforts to reflect the dominant role your constituent’s subconscious plays when making purchases or gifts.
  • Realize the importance of building “sensory features” into your services and appeals to capture the emotions and stored memories of your community.
  • Learn about more than 100 neuromarketing strategies that tap into the brain’s subconscious.
  • Discover why increasing your understanding of how the brain works can gain better marketing results without spending more in the process.


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About the Author

Roger Dooley is the founder of Dooley Direct LLC, a marketing consultancy, and author of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising and sales. He cofounded College Confidential, the highest-traffic website for college-bound students, which was acquired by Hobsons, a unit of London-based DMGT, in 2008. He served as Vice President of Digital Marketing at Hobsons and remains in a consulting role to the firm. Dooley is a long-time entrepreneur and direct marketer. Dooley holds an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. For more information, visit and

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