Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim and Renee Mauborgne

$7.95

Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans.

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Description

  • Understand why you should create a blue ocean of uncontested market space rather than compete in a red ocean of rivals.
  • Learn six principles that every organization can use to successfully formulate and execute blue ocean strategies.
  • Explore how you can reconstruct market boundaries, focus on the big picture and reach beyond existing demand.
  • Discover what it means to overcome organizational hurdles, get your strategic sequence right and build execution into strategy.

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About the Author

W. Chan Kim and Renée Mauborgne are professors of strategy and management at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France.

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