Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim and Renee Mauborgne


Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans.

SKU: blue-ocean-strategy Categories: , , Tags: ,


  • Understand why you should create a blue ocean of uncontested market space rather than compete in a red ocean of rivals.
  • Learn six principles that every organization can use to successfully formulate and execute blue ocean strategies.
  • Explore how you can reconstruct market boundaries, focus on the big picture and reach beyond existing demand.
  • Discover what it means to overcome organizational hurdles, get your strategic sequence right and build execution into strategy.


There are no reviews yet.

Be the first to review “Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant”

Your email address will not be published. Required fields are marked *

About the Author

W. Chan Kim and Renée Mauborgne are professors of strategy and management at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France.

What is Page to Practice™?

This one-of-a-kind professional development tool keeps you informed about great books and best practices. Each Page to Practice™ summary includes an executive snapshot, nonprofit interpretations, highlighted passages and an author interview. Informed subscribers make better book choices and, ultimately, save time and money. You can improve your personal performance, compare the views of leading nonprofit thinkers and respond to emerging trends. Learn more about how subscribers apply this time-saving tool to their professional advancement or download a free sample.