A Sense of Urgency

by John P. Kotter


In A Sense of Urgency, Kotter shines the spotlight on the crucial first step in his eight-step process for implementing successful transformations: creating a sense of urgency by getting people to actually see and feel the need for change.

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  • Discover how to overcome complacency in your organization and why a sense of urgency must become a core, sustained capability.
  • Learn the difference between true urgency and the frantic wheel-spinning that is so often mistaken for urgency.
  • Understand the value in finding opportunities in crises and maintaining a positive sense of urgency.
  • Put the author’s key strategy and four tactics to effective use while keeping the naysayers at bay.


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About the Author

John P. Kotter is the Konusuke Matsushita Professor of Leadership, Emeritus at Harvard Business School and is widely regarded as the world’s foremost authority on leadership and change. He is the author of many books including the international bestsellers, Leading Change and Our Iceberg Is Melting. For more information about his books, visit http://www.johnkotter.com/.

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