Steve MacLaughlin

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  • DDNCover

    Data Driven Nonprofits

    by Steve MacLaughlin

    $7.95

    The nonprofit sector has grown dramatically in the last two decades and part of that trajectory has involved the growing use of technology. However, Steve MacLaughlin argues that nonprofits aren’t using data nearly as much as they could be to move their missions forward. This book focuses primarily on fundraising as the critical element needed to advance an organization. In each chapter, MacLaughlin uses interviews and case stories to explore the variety of ways in which nonprofits, big and small, use data to accelerate change.