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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing$7.95
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.