Renee Mauborgne

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  Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

  by W. Chan Kim and Renee Mauborgne

  $7.95

  Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans.

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