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How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing$7.95
Are you ready to write your most effective fundraising message ever? One that touches donors’ hearts, connects with their passions, and inspires them to give? Here’s the book to help you do it.
The Fundraiser’s Guide to Irresistible Communications: Real-World Field-Tested Strategies for Raising More Money$7.95
The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving$7.95
The nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. It hasn’t worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies haven’t just failed, but have actually discouraged giving.