Showing 31–35 of 35 results
The Nonprofit Marketing Guide$7.95
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for your organization, no matter how understaffed or underfunded.
To Sell is Human: The Surprising Truth About Moving Others$7.95
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.
Twitter for Good: Change the World One Tweet at a Time$7.95
As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns.
Up and Out of Poverty: The Social Marketing Solution$7.95
In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail – and propose a new paradigm that can achieve far better results.
Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact, 2nd ed.$7.95
Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want…and why it matters. In presentations, department meetings, over lunch–any place you make a case for new customers, more business, or your next big idea–you’ll have greater impact if you have a compelling story to relate.