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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money by Kivi Leroux Miller

Examine how your marketing and fundraising strategies must dramatically change in order to genuinely attract donors and adapt to evolving market influences.
Apply the latest proven practices in nonprofit communication to successfully connect with donors and friends in a fast-paced, multichannel world.
Learn how to prepare and implement a comprehensive content marketing strategy that recognizes the advantages and drawbacks of today's platforms and channels.
Encounter specific, real-world examples from more than 100 nonprofits of all sizes.

About the Author

Kivi Leroux Miller is the founder of NonprofitMarketingGuide.com and the author of The Nonprofit Marketing Guide: High Impact, Low-Cost Ways to Build Support for Your Good Cause (2010) from Jossey-Bass. Through training, coaching and consulting, Kivi helps nonprofits develop and execute smart, savvy marketing and communications strategies. She teaches a weekly webinar series and writes the top-ranked blog on nonprofit communications at NonprofitMarketingGuide.com. You can visit her consulting site at www.ecoscribe.com.

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