Posts Tagged ‘social media’

Streamline your tweets and consider geolocation

If you haven’t taken a closer look at Twitter for Good by Claire Diaz-Ortiz, look again download the sims for free for handy. This book is the definitive guide for all innovative leaders in the nonprofit and corporate sectors who want to use Twitter to achieve their cause-related goals treiber aus windows update herunterladen.

The author says, “there’s no magic bullet to excelling on Twitter but there are clear, measurable ways to reach success.” By applying the author’s T.W.E.E.T gta 5 kostenlos downloaden. model, you can watch your community grow and your nonprofit reap the rewards. This week, we’re highlighting the author’s tips on streamlining your tweeting and determining whether to geotag your tweets alle videos herunterladen.

Streamlining is an essential part of the tracking plan, says Diaz-Ortiz. For some, that will mean creating a dashboard of the metrics we’ve explored in this framework; for others, it will mean outsourcing it wind music notes for free. Either way, don’t let go of the reins entirely. Be involved in how your target and voice are determined.

CausePlanet: What are other tips for streamlining my tweeting windows 7 service pack 1 32 bit free?

Diaz-Ortiz: Scheduling Tweets is a great way to help maintain constant flow of Tweets—no matter what crisis your organization is dealing with in a given week german league of legends for free. Additionally, if your non-profit organization doesn’t want to worry about tweeting on holidays or weekends, it’s extremely easy to schedule Tweets many months in advance instagram private videos herunterladen. I often recommend Tweet scheduling; it works well as a way to highlight old content or information on your website, because this material is not time-sensitive herunterladen. The main issue with Tweet scheduling is that you want to choose to schedule only those Tweets that are not time-sensitive. A great tactic is to use Tweet scheduling to focus on high-quality old information on your website that you want to make top of mind again for followers free videos for whatsapp.

And of course, stay genuine when you schedule Tweets. Don’t tell people you’re having a “hard morning in the office” when   you actually slept in late and are still at home. Finally, be careful about tweeting when you don’t want to be “online.” I sometimes schedule innocuous Tweets for days on which I know I won’t be tweeting. On the day I turned in the final draft of this book, I knew I needed to be disconnected, so I scheduled a Tweet from earlier that week about a (bad) movie I saw. Word to the wise: if your developmental editors don’t know you schedule your Tweets, she might think you’re watching a movie and not finishing up your book manuscript!

CausePlanet: Should I geotag my Tweets?

Diaz-Ortiz Many individuals have their Twitter accounts set to show the location from which they send each Tweet. This can be extremely interesting—and useful. Should an organization show their geolocation status to their followers in their Tweets? The question really depends on the amount of travel involved in the account holder’s tweeting. Take John Wood’s personal account, @johnwoodrtr, and the Room to Read main account, @roomtoread, as two examples. Wood travels two-thirds of the year to interesting places all over the globe, reading his location adds an element of interest to his Tweets. In contrast, Room to Read’s organizational account, @roomtoread, is run by Rebecca Hankin, director of communications and marketing. Rebecca spends most of her year in San Francisco, so if she had her account set to include geolocation in her Tweets, it wouldn’t be terribly interesting to followers.

This blog excerpts a Page to Practice™ book summary. Learn more about this title and others in our summary library.

See also:

The Networked Nonprofit
Up and Out of Poverty: The Social Marketing Solution
Managing Technology to Meet Your Mission

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Finding the influencers on Twitter

I’m a big fan of our Page to Practice™ feature this month, Twitter for Good, because author Claire Diaz-Ortiz boosts readers with essential advice about Twitter and managing your social media strategy imap mail herunterladen. I remember participating in a workshop last year with one of my statewide association partners where attendees were exclaiming that they couldn’t possibly find the time for social media in their schedule powerpoint voor mac downloaden. You would think, by the look in their eyes, we were asking them to boil an ocean. (Read last week’s blog to find out how Diaz-Ortiz answers the “find-the-time” question.)

This week, I wanted to highlight the author’s answer to “How do I find the influencers and what’s the best way to contact them?” Many aspiring Twitter users think they need to mimic celebrity Ashton Kutcher who surpassed ESPN with his number of followers spotify einzelnes lied herunterladen. Diaz-Ortiz argues otherwise. She asserts that what you need to focus on is quality over quantity.  Diaz-Ortiz addresses dozens of the most popular questions she’s asked as leader of corporate social innovation and philanthropy at Twitter, Inc finanzmanager 2020 herunterladen. Here’s an excerpt of the author’s Q and A from the book about influencers:

CausePlanet: How do I find the influencers?

Diaz-Ortiz: There are a few great ways to find influencers on Twitter kniffel zumen. First, be sure to check out Twitter’s Suggested User Lists in various categories. Individuals with high follower numbers are high engagement make it onto this list via an algorithm so these are all great examples of popular users in a given area of influence how can I download music. Searching for highly followed lists is another fantastic way to find the movers and shakers in your area of interest, and you can set up automatic searches for keywords and phrases to help you find out who is interacting about given terms youtube apple. I’ve also suggested making your own private lists of influencers you are following. Consider choosing one or two of these influences a week to focus on, and read all t heir @replies on any given day books for kindle. There are many tools that can help you set up an automatic stream of who they are @replying to. This allows you to see who they are interacting with and will lead you to new influencers wie kann ich wow classic herunterladen.

CausePlanet: Once I find the influencers, what’s the best way to contact them via Twitter?

Diaz-Ortiz: It can be intimidating to contact influencers, and knowing how to do it well is the key to getting noticed by the people you are trying to woo xbox 360 profil neu herunterladen. Check out the specific tips from Tim Ferriss earlier in Chapter Five.

Ferriss’ tips:
• Make your tweets specific and offer proof that you’re capable or credible.
• Keep it to 120 or less and get your friends to retweet it. For your message to stand out in the firehose stream of Tweets, I first need to see it. If your Tweet is 137 characters, no one can easily retweet without editing.
• Use multiple channels. The easiest way to influence me is to have one of my friends (not someone who’s just met me once) email me and ask me to take a look at your work.

Seasoned Twitter users and novices alike will find a plethora of useful advice in this book. I highly recommend getting a copy for yourself. Her simple yet comprehensive methodology uses the word T.W.E.E.T. to help readers remember to Target, Write, Engage, Explore and Track while using Twitter. The book is designed for nonprofits of any size as well as for-profits that want to make a difference or create a movement.

This blog excerpts a Page to Practice™ book summary. Learn more information about this book summary and others in our summary library.

See also:

The Networked Nonprofit
Up and Out of Poverty: The Social Marketing Solution
Managing Technology to Meet Your Mission

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Solving today’s complex problems with technology

According to Twitter for Good author Claire Diaz-Ortiz, we live in a world where more individuals have access to mobile phones than clean water readly zeitungen herunterladen. “This truth shapes the greatest challenge of our age: How can technology solve today’s most complex problems? The answer lies in the individual,” says Diaz-Ortiz herunterladen. She and her Twitter camp say their open real-time information network allows individuals to share minute-by-minute information about what is happening in their lives, their communities and the world motorroutesen garmin. Not only does Twitter allow one to share from anywhere, but it also allows one to share with anyone. Technology is changing us, and we now have the unique opportunity to find innovative ways to use technology to help change the world koran mp3. Twitter cofounder Biz Stone has said the real triumph of Twitter is one of humanity, not technology.

Because Diaz-Ortiz’s position at Twitter is focused on helping nonprofits use Twitter effectively, she has spent thousands of hours and conducted hundreds of presentations on just that fallout shelter. This framework is the result of her research and work in the field alongside nonprofits like American Red Cross, Room to Read, the Skoll Foundation, Kiva and many more amazon filme downloaden pc. The author explores each of the goals within the acronym T.W.E.E.T.

T (Target): Why Tweet?
W (Write): Why you should Tweet like Kanye
E (Engage): Tools to win
E (Explore): Finding everybody and bringing everybody to you
T (Track): Making sure you’ve hit your mark

It’s no surprise why social media has become the strategy du jour among nonprofit organizations emoticons voor word. It’s relationship building, it’s inexpensive, and it works. With more than 200 million users worldwide, nonprofits cannot afford to overlook Twitter as an option for informing their constituencies and running fundraising campaigns after effects for free.

In 60 seconds, or the time it took you to read this section, more than 98,000 Tweets were sent, and 320 new user accounts were created. More importantly, Diaz-Ortiz cites examples of large and small organizations and local and global causes that are making phenomenal use of Twitter to advance their causes and raise millions of dollars kaufvertrag für gartenhaus downloaden kostenlos. Nonprofits can’t hide behind the excuse that they can’t afford to make time for social media. In this case, they can’t afford not to.

Diaz-Ortiz’s book also includes the most common questions she’s asked by users and novices herunterladen. We’ll leave you with one of them:

CausePlanet: How long should it take each day to tweet?

Diaz-Ortiz: With a streamlined system, you can easily manage the Twitter accounts for your organization in two twenty-minute blocks each day. You can certainly spend more time, but two twenty-minute periods are enough for you to adequately respond to @replies and direct messages, craft engaging Tweets, retweet and favorite others’ Tweets, and complete the bulk of your other tasks on Twitter. Even if you have lots of followers, this is enough time. Keep in mind that this does not include the time needed to develop your “Target” in the beginning, find your particular voice in your writing, or find the initial list of influencers you want to follow and engage with. This also does not include extensive Twitter tangents—like reading every Tweet written by someone you may or may not have gone to high school with twenty years ago. For those journeys, the sky is the limit.

See also:

The Networked Nonprofit

Up and Out of Poverty: The Social Marketing Solution

Managing Technology to Meet Your Mission

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Three ways to avoid a social media time sink

Last week, while blogging on vacation, I reflected on the 24/7 pace of social media.  One of my tips for time management was to let your community take some ownership over your efforts. In that spirit, I invited guest posts on this topic. One volunteer was Dana Ziolkowski, Marketing Coordinator/AmeriCorps VISTA for the Oregon Volunteers Commission for Voluntary Action and Service.  Here is her input on avoiding the time suck that social media can be python 3 herunterladen.

Although it’s vital to dedicate time to social media, your social media efforts don’t need to consume your entire day. Make use of social media management platform to save you time and effort hintergrundbilder kostenlos herunterladen herbst. I thought I’d share a few tips I use to save time, while also delivering strong, comprehensive social media efforts.

Develop your social media plan ahead of time and keep it handy toxfox app herunterladen.

I’ve found it both efficient and effective to develop a plan dedicated to social media efforts. Establish social media goals that align with your organization’s strategic goals hoe fortnite. Develop the plan with upcoming messages you can anticipate, but allow it to be organic enough to accommodate unexpected but newsworthy content or trends that might arise during the life of the plan youtube videos mit iphone downloaden. You can save a ton of time by simply getting real views from trusted service in the case if you have a Youtube channel or an Instagram account and are trying to grow your popularity on those social media sites. Doing a little planning ahead, and having this map at my fingertips, I’ve found it’s easy to be time-efficient with my social media efforts red dead redemption 2 herunterladen.

Align your networks on a social media platform
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I use a social media dashboard that allows me to monitor and update my networks in one spot herunterladen. There are free and paid subscriptions depending on your needs. Explore some of the dashboards available—each one varies in cost, which networks they connect, analytics available, and functionality.  Choose the best fit for you films downloaden disney+. I chose Hootsuite because it best fits my needs. I’ve connected my organization’s Facebook and Twitter accounts, along with my own professional accounts herunterladen. Depending on my post, I choose the best networks through which to distribute my message. This saves me half the time! Thanks to SocialBrite.org for compiling this great top ten list of social media dashboards.  (Katya’s note: I also recommend Thrive, which Network for Good will be offering soon!)

Threadsy: Unify your email, social networks
Myweboo: Organize your information streams
Hootsuite: Integrate all your platforms
Spredfast: For teams of social marketers
MediaFunnel: Collaborative, permission-based system
CoTweet: Advanced features for Enterprise users
Seesmic: Free, clean and credible
Netvibes: Share your widgets with the world
TweetDeck: Connect with your contacts
Brizzly, Simplify your updating

Empower your organization’s staff to develop social media content stata download for free.

Attention-grabbing, relevant content is vital for a successful social media campaign, and it’s hard to gather it all on your own. Empower staff at your organization to send you content suggestions. Be sure to express to them the type of content you’re looking for and emphasize this content should align with your organization and social media goals. For Oregon Volunteers, it’s often funding opportunities, program success stories, event photos or professional development and training opportunities. Qualify the content suggestions you collect and incorporate into your social media plan. Recruiting a team of content developers from within your organization can save you time. Plus, this practice engages the whole organization to feel more connected to your social media efforts.

See also:

Content Marketing for Nonprofits

The Networked Nonprofit

Measuring the Networked Nonprofit

Social Change Anytime Everywhere

Image credit: lexfridman.com

 

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Engaging hearts and minds

Yesterday I experienced the equivalent of a “runner’s high,” except that my legs weren’t moving and my arms weren’t pumping lieferando app downloaden. In fact, I sat very still and engaged my…ears. This wasn’t a calorie burning adventure; instead, it was an adventure of the mind.

I sat between two very inspirational nonprofit organizations during a session led by Perla Ni, CEO of Great Nonprofits, about the importance of great storytelling tipico app herunterladen. Perla said, “The nonprofit sector is very fortunate when it comes to storytelling monday. You don’t need million dollar commercial budgets to create stories that make burgers or cars feel exciting. You are nonprofit organizations and you have many noble and compelling stories about the people and the causes you serve.”

Perla asked each of us to tell our own story to one another during a table exercise kostenlos herunterladen 44 mb version 7.61 für windows. While my mind spins and my pulse quickens when I can help a nonprofit leader with a helpful book or best practice on my website, my story was merely the warm-up act for the organizations that were at my table media player kostenlos deutsch. On my left were Micklina and Mike with Community of Sudanese & American Women/Men, an organization dedicated to helping survivors of the Sudanese genocide, and on my right were Emily and Lisa with CASA Child Advocates, a nonprofit that gives a voice to children in court when neglect and abuse is involved pubg lite pc herunterladen.

Though each one of us has a compelling story to tell, there are specific strategies you can act on that will help it spread and grow. Here are some take-away thoughts from speaker, Perla Ni:

How to get started with integrating good storytelling in your organization from Demonstrating Your Impact: Engaging Hearts and Minds:

A good story will include a protagonist, a problem and overcoming the problem (sometimes, not overcoming the challenge) sky go got herunterladen.

Consider the personal stories you have about your organization’s impact from the perspective of an individual client, staff member, volunteer or member in the community schriftarten word 2010 kostenlos downloaden.

Who tells the story is important: 90 percent trust product recommendations from friends, 70 percent trust recommendations from online consumer recommendations, (Nielson, 2009) and only 6 percent believe in advertisement claims (Forrester, 2009) herunterladen.

Think about how you can back up this story with data you have that relates to the program or setting where your story takes place gps data for free. If you don’t have the data, engage a local university student who is interested in a research project.

If you have multiple programs about which you can share stories, choose two or three that highlight your strongest program. Those stories will eventually shed light on the other programs.

Develop those two or three stories and circulate them at the board and staff levels so they are shared consistently. Don’t be afraid of telling and re-telling on many platforms such as annual reports, brochures, email campaigns, and social media in particular because of networks’ potential, such as Facebook and Twitter, to spread your story more quickly and efficiently. Include photos and video whenever possible.

Listeners will need to hear a story, on average, eight times before they sink in. In cases where direct quotes are involved, do not correct grammar. The idea is to maintain the authenticity of the storyteller’s voice.

Though funders may limit proposals (i.e. foundations) to specific Q &A or data, use the site visit as an opportunity to share stories.

In the case of public policy, bring the storyteller to the legislative session if possible. If you don’t have a good storytelling prospect within your organization, enlist a peer organization for help.

See also:

Kivi’s Nonprofit Communications Blog for posts about storytelling

More information about Kivi’s book, The Nonprofit Marketing Guide, which includes a chapter on storytelling

Download an executive summary of Kivi’s book to learn more about what’s inside The Nonprofit Marketing Guide

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Leroux Miller and marketing: Social media and surprises

There has never been a shortage of one-person marketing departments or small budgets in the nonprofit sector herunterladen. Technology and social media have presented marketers with a groundswell of inexpensive, if not free, opportunities to promote, publicize and organize on behalf of their nonprofit organizations herunterladen.

While the juxtaposition of these two forces would seem to solve marketing budget problems, these forces actually have created feelings of angst and loss of control for traditional marketers kleiderkreisel herunterladen. The fact that all generations (yes, that means seniors too) are represented online is a call to action for everyone still waffling about integrating marketing and social media chip online antivirus kostenlos downloaden.

It’s an exciting time for nonprofit marketing professionals and your marketing plans are waiting for you to dust them off and put The Nonprofit Marketing Guide to good use pizza connection 1 kostenlosen vollversion. This month we’re delighted to feature Kivi Leroux Miller’s book and have excerpted our author interview:

CausePlanet: The Nonprofit Marketing Guide is fresh and insightful elster online steuerbescheid herunterladen. What inspired you to write this book?

Leroux Miller: I’ve worked as a communications department of one for going on twenty years, as a nonprofit staff member, board member, volunteer and consultant test pdf passed download. I had to learn how to do that on my own for the most part, because while there are books on marketing or fundraising, they are written for large, well-funded organizations or are too academic adobe.com. As I was struggling to figure out how to do nonprofit communications without a lot of staff or resources, I vowed to someday write the book for people in the same situation herunterladen. So that’s what I did!

CausePlanet: One of your passages cites a GettingAttention.org survey that found only 37% of nonprofits measure the effectiveness of their efforts videos from samsung cloud. This was surprising in light of how important it is for nonprofits to make their budget dollars count. What surprises you most about nonprofit marketing today?

Leroux Miller: That’s a tough question! I guess I’d say that what surprises me most is how undervalued marketing still is. As I discuss in the book, marketing is really integral to everything from delivering the right programs to the right people, to raising the money to pay your staff well. It’s not just about having a newsletter or a Facebook page. I wish more nonprofits really understood the impact of good marketing on implementing their missions–and how much harder they make it on themselves when they don’t value marketing.

Learn more about Leroux Miller’s book, The Nonprofit Marketing Guide, or Page to Practice book summary.

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Social network crowds: Turn your concert into a studio performance

One of the most interesting passages in The Networked Nonprofit for me personally was the discussion about mapping your social network. Being online sometimes feels like watching a performance in a huge venue. You are soaking up the general energy of the crowd, sharing in applause and yes, humming along (thank goodness I’m drowned out by numbers) ios 13 al downloaden.

And then you map your network.

What was a concert for the masses turns into a studio performance just for you and a group of fellow fans while the artists ask you for any special requests. In other words, all the key players of the performance come to life and it becomes clear you all have a lot in common—a shared interest in the music, which will translate into other interests and so on whatsapp New Year greetings 2020 free download.

The same holds true for your online network. By mapping who the real fans are of common interests, you identify who you want to continue connecting with on those topics and promoting collective knowledge.

Beth Kanter and Allison Fine, authors of The Networked Nonprofit talk about how to map your network and we have featured their book in this month’s Page to Practice on CausePlanet skip bo kostenlos downloaden vollversion auf deutsch. As part of the Page to Practice, we include an author interview. Below is an excerpt of the interview where we asking about mapping, hubs, crowds and loops.

CausePlanet: Because a small percentage of visitors will always do the overwhelming amount of content on a site, at what point can a nonprofit begin testing participatory campaigns? In other words, do they need critical mass before they begin with “crowd voting” or “crowd creation” for example?

Kanter and Fine: There are no set and fast rules for engaging your crowd or constituency online. It is important to set everyone’s expectations at realistic levels when beginning. If you are just starting, then it is reasonable to expect tens, not thousands or millions, will vote on an issue on your site or blog. And, tens is just great because it means that you are connected to people who are actively engaged in your conversation, they care about your issue and want to participate. But the only way to really know the size and interests of your crowd is to try it out, to participate in a fundraising contest or ask for ideas, learn from that experience and try again.

CausePlanet: Your section on mapping is terrific. Where do you recommend nonprofits focus their energy first after mapping their social networks? The productive hubs or the opportunities among the periphery?

Kanter and Fine: In the use of mapping for a social media strategy, the analysis will reveal who the organization’s key influencers are. The next step after that is to start cultivating them. Here’s a post where I wrote about some more steps to take.

CausePlanet: Can you talk about the importance of learning loops and how to avoid “analytophilia?”

Kanter and Fine: As mentioned above, the key for organizations inching their way into this new world is to summon the courage to try a small experiment, learn and try again. Beth has written a lot about this process on her blog over the past few years which emphasizes the importance of listen, learn, and adapt to social media success. That is the essence of learning loops, an ongoing process of assessing the use of social media in order to learn and improve over time. Alexandra Samuel coined the phrase, “analytophilia” in a post for the Harvard Business Review, and it refers to unproductive efforts associated with measuring social media effectiveness when using inappropriate measures. It is so easy to plug into an enormous number of measurement and analytics tools and very hard to focus on answering important questions. Alexandra’s advice is right on the money in terms of focusing on a hypothesis: what is it you are trying to accomplish and how will you know you are making progress?

This is the hard work of measurement. Once you have defined what you are trying to measure, then using existing analytics tools or gathering data the old fashioned way through interviews or surveys or focus groups is relatively easy. In the end, it all comes back to organizational learning, which is only possible, as we discuss in the book, within organizations that reward rather than punish unexpected results.

Learn more about The Networked Nonprofit and our Page to Practice book summary.

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Finding time is the new hitch

One of my colleagues came to a social media workshop where I presented highlights from a book we featured in 2007 called Citizen Marketers vavoo.to download legally. Her question afterward struck a chord with me because it reminded me of how I felt when I started experimenting on Twitter. She asked me “How am I going to find time for social networking when I’ve got an overwhelming schedule already?”

I think this is how a lot of us felt early on until we started to hear from authors like Jackie Huba and Ben McConnell of Citizen Marketers or more recently, from Beth Kanter and Allison Fine of The Networked Nonprofit iphone app youtube songs download.

We began to connect the dots and realize that because social media presented a world of opportunity if we were willing to make time and strategically incorporate our online networking into the way we already do business herunterladen. And, that social networking could boost our outcomes in many areas like fundraising, public relations, constituency communication, and advocacy.

And even those of us who try to keep the time we spend online at bay, more myths are debunked about social media, including just how many of us are online skiregion simulator kostenlosen vollversion. More recently, my sister got involved in a community emissions campaign to increase carpooling and asked “Can I really use social media to reach all ages?”

In Kivi Leroux Miller’s new book, The Nonprofit Marketing Guide she says “The biggest increase in Internet use between 2005 and 2008 was within the seventy- to seventy-five-year-old age group and the gap between their usage and other generations is closing quickly.” So it’s time to embrace all that social media can accomplish for nonprofits—even if it requires finding the time dr. tax for free. In the spirit of those who are still hedging, I’ve included an excerpt of this month’s Page to Practice™ where Beth Kanter and Allison Fine talk about taking the first step in social media and how they got started as early adopters herunterladen.

CausePlanet: What advice do you have for readers who are under-resourced and over-extended but want to take the first step toward social media film downloaden op netflix?

Kanter and Fine: They have already started. Everyone has a website, is using email and cell phones. Many are reading blog posts and have set up an account on Facebook brick rigs german download for free. One important first step, and an easy one, is to start to systematically listen to what others are saying about your issue and your organization. Listening includes reading blogs, following influencers on Facebook and Twitter and reading what they say and the articles that they link to herunterladen. Then an organization can decide what it wants to say online and for what purpose. It does not have to be terribly time-consuming to get started, but it helps tremendously to be purposeful muttizettel ausdrucken ohne herunterladen.

CausePlanet: Rather than try to use all social media avenues, you make the point of choosing which work best for you personally. Which tools appealed to each of you when you began working heavily in social media and why?

Fine: We were both early adopters, so at that time, five years ago or so, blogs were the way into social media. I still blog, but my favorite channel of the moment is Twitter because it’s so easy to get in and out. My key influences (like Beth!) save me huge amounts of time by pointing out interesting articles and blog posts, and 140 characters forces everyone to just get to the point!

Kanter: When I first got started, I took on one tool at a time and lived in it until it was second nature. I tend to gravitate toward visual tools because I’m a visual thinker. One of my favorites is Flickr, especially because I do a lot of presentations and I find the creative commons licenses photos really valuable.

Learn more about The Networked Nonprofit or our Page to Practice book summary.

See also:

Measuring the Networked Nonprofit

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The Networked Nonprofit: Let the friending begin

This month CausePlanet is pleased to feature “The Networked Nonprofit” by Beth Kanter and Allison Fine palmen aus plastik lied herunterladen. We love this book and think you will too. Here’s an excerpt from our Page to Practice book summary, which looks at Kanter and Fine’s definition of a networked nonprofit herunterladen.

About networked nonprofits

Kanter and Fine set the stage for their book by looking inside a highly networked nonprofit called the Surfrider Foundation whose culture is open among 70 chapters throughout the country download as fonts. The CEO and small staff follow and support their chapters rather than direct and control them; share typically internal documents such as annual reports; and engage followers with a unique, purposeful model that begins with granular participation frostwire kostenlos herunterladen. The result is more than 145,000 volunteer hours dedicated to the mission and an engaged community. In other words, this nonprofit is networked!

Kanter and Fine attribute the following characteristics to networked nonprofits:

Simple and transparent

Easy for outsiders to get in and insiders to get out

Supportive of people shaping and sharing their work to raise awareness, organize and advocate

Efficient–don’t work harder or longer, but differently

Comfortable using social media tool set to engage two-way communication

Aware they are part of a much larger ecosystem of organizations

Not afraid to lose control of programs, logos, branding and messaging

Naturally willing to work with “free agents” or individuals who passionately identify and advocate online

Able to use many tools to engage in different kinds of conversations with different kinds of people

What struck me most about this book was its orientation toward establishing a philosophy of transparency and openness before launching into the social media planning process microsoft office word 2007 kostenlos herunterladen. I recall working with a nonprofit organization that wanted to “get on the Facebook” (thanks, Sarah Durham, for calling out those well-meaning folks who like to add “the”) and they wanted Twitter accounts but they didn’t want to actually interact online themselves herunterladen.

In fact, they wanted to approve all the posts! This is where organizations can do an about face. If the leadership can engage in social media personally, they can empower their staff to follow their lead and develop an open policy for communication online wiso elster steuerbescheid herunterladen. It’s actually very liberating to let go of the old ways and not have every message approved by three levels within the organization. Interaction becomes dynamic and fun for followers ebooks aus der cloud herunterladen. Let the friending begin.

For more information, purchase a copy of the book at Jossey-Bass or subscribe to our Page to Practice book summary library, which features our author interview. Learn more about Kanter and Fine’s services and books herunterladen.

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A moment of silence, please, for the hard copy memo

I smile when I think about the hard copy memo zoom tool herunterladen. Now I know you’re wondering why I’m getting misty over paper. It’s because the hard copy memo makes me realize how far we’ve come. I remember when I worked in the development office at a university early in my career and email started to bubble to the top as a form of communication kaspersky internet security 2018. Everyone was really hesitant to use it and when we had our department staff meetings, the assistant would still send out hard copy memos about the meeting “just in case this whole electronic mail thing doesn’t work out.” I recall thinking, “This email is really great!” while some of my colleagues felt a sense of dread with the unfamiliar how to download minecraft pocket edition for free. It was a long time before the hard copy meeting reminder went away and I often think about how much easier my job would have been at the time if I’d had the benefit of email addresses.

I had a moment of smiling silence for the hard copy memo because I attended a wonderful conference this week on social media at the university where I worked. It seemed like such a fun coincidence to return for yet another personal milestone in technology. Author of Beth’s Blog and the newly released The Networked Nonprofit (Jossey-Bass, 2010), Beth Kanter, was the keynote speaker and she addressed one of the main themes in her book she co-wrote with Allison Fine. The idea is that a networked nonprofit is a transparent and simple organization that “engages people in shaping and sharing their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation.”

Kanter went on to tell the group that successful networked nonprofits are characterized by this climate of openness with their communities so social media strategies are more easily integrated into their daily practices. Kanter and Fine use the categories of “fortress, transactional, and transparent” organizations to describe a continuum of openness. Fortresses are nonprofits that rarely interact or meet with outsiders, transactional nonprofits only interact when they need something, and transparent nonprofits fully engage communities to accomplish shared goals. Discovering where your nonprofit lands on this continuum is a groundbreaking exercise in paving the road for integrating successful social media strategies into existing campaigns. The book later explains how nonprofits can prepare for social media strategies as well as how to plan and evaluate your “socializing.” This is a terrific “how-to” with a plethora of examples.

I’m pleased to report that we are featuring The Networked Nonprofit next month so watch for more highlights about connecting with social media to drive change. For more information, purchase a copy of the book at Jossey-Bass or subscribe to the Page to Practice book summary library.

Thanks to HandsOnBlog.org for the image.

 

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