The Pink perspective: Everyone is in sales

It wasn’t long ago when most of us in the nonprofit sector bristled when someone said we should run our organizations more like businesses. Today, we’ve come to realize there’s a grain of truth in that claim. The same can be said of businesses adopting more principled practices like nonprofit organizations. The reality is that much can be borrowed from one another while still preserving our respective sector identities and values. The low-profit limited liability company (L3C) or hybrid nonprofit/business is a perfect example of our respective sectors taking a closer look at blending the best of our operational qualities.

So you can imagine my interest when I attended the Book-n-Benefit event this week as a guest of my dear friend Tommy Spaulding, who is the author of It’s Not Just Who You Know. Spaulding invited his colleague and celebrated author, Daniel Pink, to address our group about his third and latest best-selling book, To Sell Is Human: The Surprising Truth about Moving Others.

According to Pink, every one of us is in sales: “Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest or parents and teachers cajoling children to study, we spend our days trying to move others.”

To Sell Is Human is a compelling perspective on the art and science of selling. In his book, Pink reveals these highlights and more:

  • The new ABCs of moving others
  • Why extraverts don’t make the best salespeople
  • Six successors to the elevator pitch
  • Three rules for understanding another’s perspective
  • Five frames that can make your message clearer and more persuasive

Daniel Pink is the author of four books, including the long-running New York Times best-sellers Drive and A Whole new Mind. According to To Sell Is Human, more than 15 million people earn their keep by persuading someone else every day. How do you plan on improving the way you move people? This book may be a great way to start.

See also:

Made to Stick

The End of Fundraising

The NON Nonprofit

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