[Podcast] Get ready to update your assumptions about millennials
While the topic of engaging millennials as donors and volunteers seems to constantly bubble to the surface, unfortunately, the frequency of these conversations doesn’t equate to having all the answers.
We decided it was time to have another chat with Kari Dunn Saratovsky and Derrick Feldmann about Cause for Change, a book they published in 2013. It’s a great opportunity to reflect on what’s evolved since then and equally important, what remains relevant. Join us for some interesting responses to our questions below:
One of the things that stuck with me when I first read Cause for Change is that Kari and Derrick wanted to help nonprofits think differently to attract a generation who wants to give it their all, but also has a lot of competing pressure on their time and dollars.
CausePlanet: Could we begin by sharing what surprised you most in the results from the Millennial Impact Report and what’s evolved since then?
CausePlanet: The Millennial Engagement Platform (BUILD) is a central framework you highlight throughout Cause for Change. Could you revisit that framework with us?
CausePlanet: What is the most important takeaway you want readers to remember today in light of what’s transpired since you published Cause for Change?
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