Every board member has a place at the fundraising table

Raising more money in an extremely competitive environment means tapping every resource you have, beginning with your board members.

A Fundraising Guide for Nonprofit Board Members is the most comprehensive guide for best practices in fundraising and the involvement of board members we’ve recommended to date. Author Julia Walker covers all levels of fundraising, real world examples, tips and techniques for the browser and the engagement of board members throughout the giving cycle.

Walker takes the “give or get” mantra and replaces it with a description of a more active and productive role board members can play in achieving modest or lofty development goals. This book aims to help you transform your passive board into a lively cadre of volunteers who’re ready to cultivate and close all kinds of gifts.

Four compelling reasons why a board must take an active leadership role in fundraising include:

The board holds fiduciary responsibility for resources to fuel the mission, which involves transparency, accountability and no conflicts of interest.

The board oversees all fundraising programs and opportunities. It approves all projects and assures all fundraising is ethical and money goes toward the mission.

The board sets the pace through its own giving.

The board sets the tone for the community’s view of the nonprofit.

Even with advancement staff to provide structure, expertise and support, the board needs to lead and inspire with fundraising. To achieve maximum fundraising performance and avoid burnout, every board member must be involved in some capacity.

The leadership in the organization needs to implement the following to ensure all board members will be involved:

Recruit diverse members with fundraising experience or connections to donors.

Write a job description that includes fundraising for new board members.

Recruit in a manner where expectations are clear and not perceived as orders.

Provide fundraising training for board members.

For an in-depth look at Walker’s book and an author interview, download the full Page to Practice™ summary by visiting our store or subscribing to the library. You can purchase the book at www.wiley.com and view Walker’s other books on fundraising.

 

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