Appeal to the “elephant” and “rider” for a change

Change is hard—period herunterladen. Whether your desired change is losing some weight, restructuring your board or trying that new donor cultivation strategy, change is difficult. Why? Because according to Switch authors and brothers, Chip Heath and Dan Heath, we are of two minds: the rational and the emotional pixlr german for free.

In Switch: How to Change Things When Change Is Hard, the Heath brothers use a wide variety of interesting narrative examples to illustrate how change follows a pattern we can control if we acknowledge what they call the “Rider” (rational brain), the “Elephant” (emotional brain) and the importance of “Shaping the Path” (creating a clear path for success) access 2010 herunterladen kostenlos.

By identifying consistent patterns in the examples they observe, the authors create a compelling methodology for 1) directing the Rider; 2) motivating the Elephant; and 3) Shaping the Path, and they provide tactical strategies within each of these three components of change herunterladen.

The Heath brothers begin Switch with a baseline understanding of change or, rather, the misunderstandings of change. They debunk our perceptions by uncovering “three surprises about change” and letting us in on their terminology for what numerous studies prove—that we have two independent systems in our brain apple tv 4k filme downloaden.

Rational side/Rider

Deliberates

Analyzes

Looks to the future

Directs and plans

Emotional side/Elephant

Instinctive

Feels emotions

Lives in the moment

Energetic

In order to create change, you have to appeal to both the Rider and Elephant währungsrechner kostenlosen. The Rider provides the planning and direction and the Elephant is the power behind the plan. If you don’t appeal to both, the Elephant will overpower the Rider or the Rider will get stuck in analysis, leaving the Elephant without a place to direct its energy herunterladen.

Find more information about Switch at Random House, visit our CausePlanet summary store or subscribe to our monthly Page to Practice summaries kann man ms office kostenlos downloaden. Keep up with what we’re reading on Facebook and Twitter kostenlose schriften downloaden. Read next week’s blog about the three surprises about change.

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